Oksana Pochapska

dr Oksana Pochapska

Oksana Pochapska has a PhD degree in Social Communications from Ivan Franko National University of Lviv, and an MA (2006) from the Kamianets-Podilskyi Ivan Ohiienko National University. Oksana interned at the College of Journalism and Mass Communication, University of Florida (USA). She conducted research at the Catholic University in Ružomberok (Slovakia), and worked as an associate professor and head of the Department at Kamianets-Podilskyi Ivan Ohiienko National University. Oksana also has experience in the nongovernmental sector, where she founded and worked with NGOs focusing on media literacy and digital security.
At IFiS, Oksana is based in the Theory of Culture department led by prof. dr hab. Urszula Jarecka, who also serves as her PASIFIC mentor.


Transformation of the consciousness of the audience under the influence of the printed media in Post-Soviet and European Countries


This study seeks to understand how the media influences the formation of the consciousness of modern society. I focus on Post-Soviet and European Countries in the XX and XX1 century to examine how the consciousness of the audience changes under the influence of the printed media. Printed media is the oldest social communication means, with a historical role in shaping attitudes and ideas of individuals and social groups. While online media is replacing traditional newspapers, the role of the latter is still salient. Since in post-Soviet countries the development of journalism took place differently than in the countries of Europe, this project adopts a comparative perspective to examine historical aspects media influence on peoples’ consciousness and the formation of a media-literate audience.

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